Ashridge Executive Education

Stand Number : C39

Ashridge Executive Education is an agile business school for the global leader.

For almost 60 years, Ashridge Executive Education has been developing the leaders, teams, and organizations of tomorrow through a variety of scheduled open programs, executive coaching, highly tailored customized programs, and qualifications, for working professionals including degree apprenticeships.

Whatever your or your organization’s development needs, we can help you invest in your greatest asset. Because ultimately, people drive success and effective leadership can change everything.

Ashridge has a long-standing heritage and proven track record of designing and delivering relevant, practical, and impactful programmes for the Public Sector. We are proud to have been appointed by the Crown Commercial Service as one of three preferred providers of Leadership and Management Degree Apprenticeships to the wider public sector.

We are proud that our clients consistently give our courses an unrivaled Net Promoter Scores (NPS) between 51-85, and that we are one of the very few top 1% of business schools to be triple accredited by the three major accreditation bodies of AACSB, EQUIS, and AMBA.

Ashridge Executive Education teams up to fight diabetes

Ashridge Executive Foundation are the Gold Winner of the 2017 European Foundation for Management Development (EFMD) Excellence in Practice Award.

Collaboration and exploration has resulted in the creation of an innovative intervention to improve the lives of thousands of people in the UK living with diabetes. Despite facing a seemingly impossible situation the programme is producing major improvements in diabetes healthcare delivery, has addressed highly complex challenges and failings, and has led to multiple tangible changes – all without putting any extra strain on the health system or adding a single penny to the budget

The number of people living with diabetes in the UK has doubled in the past 10 years, standing today at 4.5million. This is putting immense strain on health and social care services, costing the National Health Service (NHS) £10 billion annually and is exposing both a lack of patient education as well as dangerously inadequate specialist knowledge among healthcare professionals.

Basic errors in medication, mistakes and misdiagnosis are all too common occurrences for people with diabetes and the latest figures (Diabetes UK State of the Nation 2016) are alarming: of all deaths from diabetes 80% are avoidable; diabetes is now the major cause of blindness in working age people; 80% of limb amputations are 100% preventable.

Despite being initially unclear on the way forward, a collaboration between Diabetes UK, Ashridge Executive Education and Novo Nordisk, a global pharmaceutical company specialising in diabetes, began a process of exploration.

As Amy Rylance, Head of Healthcare Professional Engagement, Diabetes UK explains “underpinning our partnership was the belief that change needed to happen from within and that diabetes specialists in the NHS see very clearly what needs to happen but lack the knowledge, support and authority to affect real change.” From this emerged the central idea of an initiative that for the first time brought together all elements of the diabetes pathway under the shared goal of making a genuine difference to diabetes healthcare. It led to the game-changing decision to recruit diabetes specialists from within the NHS into a new role as “Diabetes UK Clinical Champions”.

As the primary goal is to make a difference to diabetes care, there is an understanding by all involved that “what happens outside the programme is why we’re here”. The programme is therefore focused on enabling and empowering Champions to deliver change initiatives. The level of involvement from the partners in this process, both within and between each module – from practical resources and the provision of data, information, contacts and research findings to opening doors so that champions can engage policy decision makers directly – is far beyond that usually found in learning and development programmes. It means Champions never have to work in isolation or start from a blank page.

With the support, vision and development offered, the participants began to believe in themselves, imagining a different reality for diabetes care and growing the critical skills, confidence and understanding to lead change, influence across organisational boundaries, ensure diabetes is taken seriously, tackle ‘threats to care’ and deliver solutions. The acquired title of Diabetes UK Clinical Champion was the pivotal factor for success (many participants refer to it as “the magic hat”) that propelled each healthcare professional into being a leader and, crucially, gave them the credibility and authority they needed.


As a result of the initiative, diabetes healthcare has been improved in ways previously believed impossible. To date there have been four cohorts (65 Champions) and between them they have:

  • addressed life-threatening practices
  • improved inpatient safety
  • prevented dangerous decisions being implemented
  • reduced variations in care
  • enabled patients to better control their diabetes

Specific examples of impact include:

  • Reducing medication errors in a hospital from 46.9% to 26.7%
  • Reducing instances of serious, sometimes fatal, hypoglycaemic episodes in a hospital from 15.5% to 6.9%
  • Implementing new care guidelines
  • Increasing the number of limb screenings from 77.8% to 91.3%
  • Securing funding for a new role of Schools Educator in Wales
  • Designing new staff training initiatives
  • Delivering training to schools
  • Reducing ambulance call-out numbers


As changes are experienced by professionals and patients up and down the country the energy, credibility and leadership of Champions for affecting positive change continues to grow. It’s a snowball effect that serves to enhance the work, the result being that more is achieved daily, even beyond the original scope of the work.

Extending into the wider world of policymaking, commissioning, public engagement and education, Champions attend meetings in Parliament, host MPs in their clinics to highlight pressing diabetes care issues and offer themselves up without hesitation when there is a big national news item, helping Diabetes UK to get important messages out to the public.

The programme has proved to be an initiative that challenged the dominant narrative and scepticism surrounding public and private partnerships and which is putting the needs of people living with diabetes first.

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